SEOverview

  Abstract

The below SEO Discussion provides a brief overview of the basic elements of SEO work including keyword use, keyword count and overall page and site structure.  

  Discussion

Search Engine Optimization [SEO] is a never-ending effort.  There are many different aspects in a constantly changing, and growing, environment.  For SEO, there are many common tools of the trade and we review many of them here.  However, success on the Internet is truly comprised of more factors than just SEO work alone.

We define SEO as the effort to design and construct individual web pages and the overall web site such that each of the pages on a web site have planned intent and each page is indexed by the search engines.  Further, that the each page consist of search relevant terms and internal architecture to have the best opportunity for success within the search engine algorithms.  Additionally, that this internal structure is presented in a way that is useful and beneficial to the common web user - your future customer.

What does that mean?

As you well know, on the average web site you will have content pages and pages which have interaction features - such as a Reply Form.  There any number of purposes for a particular page and that purpose should be represented by the text content.  The text content representing the key them, or keywords, for that page to be found for that particular concept.

In addition to just adding keywords in your body text, there are other relevant edits one can make to a page to increase its search engine friendliness.  Use of META Tags is a standard method of adding key terms to a page.  Use of Headlines, Alt-Image tags and other techniques can all influence how relevant a page can become.

What Keywords do I use?

The number of keywords, and more importantly, keyword phrases, depends greatly on what your organization does, how many competitors you have, how popular what you do is to customers and a number of other factors.  Given an individual concept, our research into that concept will typically reveal at least six related terms.  Of those related terms, additional research will typically reveal another six terms for a total 'captured concept' of about 42 terms.  Given those 42 terms, or phrases, our research typically uncovers that about 45% to 60% of them are actually used sufficiently to make a page attractive and more likely to prove a positive ROI.  It is this 45% to 60%of the terms you want to use.

What else do I do?

With SEO, everything is relative and everything changes over time.  Therefore, the answer you have today may not be the answer you need tomorrow.  Today, one web site page may require the use of a certain term only X% of the time.  Tomorrow, it may require Y%.  Knowing what else to do is where the Seonometrics™ approach really yields a benefit.  We help decipher what is too little, what is too much and alternative approaches to relaying the information your must relay to the human eye while better directing the computer eye to what is relevant to your organization.