Paid Inclusion
Used to be, you could pay
a few extra dollars and get listed on Yahoo! and others and that was the
beginning of what is called 'paid inclusion.' Many SEO and SEM
firms believe now that most of these sites have dropped their programs that
Paid Inclusion is becoming a ting of the past. From a
traditional standpoint, this is true. From a practical
standpoint, this is false.
Just like many companies
you know that range from the large multi-national, to the large
regional chain to the local food market, the Internet is the same
and this fact is particularly true for Directories. Many small
Directories work very hard, diligently and honestly to have a
presence on the Internet. Once they have achieved some goal of
searchable content, they will often start to charge for a
listing. Many of these Directories may be more regional or
serve a particular market segment that works better for you than
your more popular alternatives and some of these lesser known
Directories still have millions of visitors. They should not
be ignored. This is why we offer as part of our SEP service
Paid Inclusion.
The impact of our Paid
Inclusion program is to help gain you quality links. You can
gain those quality links more quickly at a higher cost, driven by
the Directories and other Sites, or you can achieve some of those
same links more slowly over time [e.g., several months].
Further, the amount of
inbound links is dependent solely on your budget. If you are
in a highly competitive market, then you should plan to spend much
more than the local grocer. Nonetheless, each link counts and
helps to build your reputation on the Internet.
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