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PPC & CPM
PPC
[Pay Per Click] and CPM [Cost Per Mil] are different methods of
being charged for nearly the same service. PPC is an
advertising method in which you can specify the cost of someone
clicking on your ad and control other elements such as keywords,
content themes, budgets, etc. PPC services are offered mainly
via Google, Yahoo! and MSN. However, there are others.
CPM
services charge a given amount for every 1,000 impressions
seen. Sometimes, you will see CPM called Cost Per iMpression
because of the charging method. Similar to PPC, there are
elements of the ad that you can control, but the goal with CPM is
typically different from the goal with PPC.
With
CPM advertising, all that is promised to you is that a number of
people will visit the webpage with your ad. It does not
guarantee that person will seen the ad let alone read it or take any
action on it. If you are attemting to get your brand name
seen, CPM advertising is a great solution for you in that is what it
does best - it shows people new content.
Through
PPC advertising, by contrast, you are charged only when someone
takes an action - they click on a link to go to your site.
Once on your site, it is your responsibility in having an compelling
site, and message, that are consistent with your ad, to convert the
visit into more meaningful action such as an online purchase from
your e-store.
The
truly unique value position that online advertising has over other
forms of advertising is that you, the business owner, can 'dial in'
your ads. In a relatively short period of time, you can go
from having no insight into who is using your website, or new
service or product, to who is using it, who is interested in it,
what message best attracts them, what percentage are attracted,
etc. For once, you can begin to understand the market in real
time. To gain this market insight, PPC advertising, and
its flexibility, should be considered strongly to give you direction
in the development of your key messages as well as to give your
profitable results on your products and services.
According
to whoisagap.com records, Seonometrics™
has the first Google Ad Professional certified in the state of New
Mexico. A small step, but a meaningful one in that we
represent the avant garde of SEO/SEM companies providing superior
skills and knowledge to the Internet.
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