The Importance of Body Text
Body
Text - or the text you are reading right now - is vitally important
to your website success. Without it, not only can you not
effectively communicate your thoughts, products and services, but
the search engines will not likely find what you offer.
Assume
that each webpage will be Indexed by the major search engines.
When those pages are indexed, the contents of those pages are listed
in a database. Literally, every word found is listed, or at
least the very first words within a certain count of characters are
listed. Non-value words such as 'the' are not included.
Everything else is included.
Within
that body text, you need to communicate you ideas, but you must also
be exactly on target for your key theme. Any extraneous
thought or word and your chances of being well ranked in search
engine results begin to plummet.
An
Example
Imagine
you are selling watches. You want to state, "Our watches
are just like a Rolex." Normally, that might be
considered compelling ad text. Showing the value of your
product relative to a known brand name. However, on the
Internet, you have two sets of eyes. One set of human eyes
that will understand your point. The second set of search
engine eyes that will discount your text because it has gone 'off
message' by mentioning another type of watch. There are ways
to communicate what you want, the key is to know how to communicate
it.
That's
where Seonometrics™
can help. In addition to knowing the search engines, knowing
how to craft a message for human eyes and search engine eyes, we
also provide professional copywriting for that effort.
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