Goal Setting
Search
Engine Optimization can be relatively simple or very complex.
It all depends on your goals and your competition's presence on the
Internet. The very first step in SEO is to define what you
want to accomplish, when and to assess the existing
environment. We will help guide you through this initial phase
so you can better understand your competitive situation.
Analysis
Once Goal Setting is
completed and a basic inventory conducted, the next step is analysis
of the keywords related to your organization's goals. At this
stage related, alternative and negative keywords may also be
defined.
Gap Analysis
After the Keyword
Analysis is completed and reviewed, a Gap Analysis of your
organization's Internet presence to the Keyword Analysis is
completed and from that a Strategic Plan is developed.
Strategic Plan
The Strategic Plan, while
primarily an SEO document, will incorporate any SEM and SEP
activities as necessary. On approval of the Strategic Plan, we
will begin Site Development and Site Optimization.
Site Development and
Optimization
Depending on the current
status of your site and your goals, there may be much, or little,
need for Site Development [creation of new content, pages, structure
and functionality] and there could be need for much, or little, Site
Optimization [actual coding, structure, keyword use, etc]. As
necessary to meet your goals, and in line with the Strategic Plan,
we will complete both Development and Optimization of your site the
completion of which will give you great opportunity for many SEM and
SEP activities.
Continuing Site
Assessment
An optional service,
Continual Site Assessment is our method of periodically assessing
your web presence based on your original goal or any new goals that
have been developed. From our updated reports, you will be
able to gain insight into the progress originally made from the SEO
efforts and gauge if those efforts are being countered by your
competition.
SEO en Espanol
We offer international
SEO services as the Internet is truly a global marketplace.
Specifically, we are very pleased to offer written translation
services of Certified Translators and to further the SEO work we
have with a cultural understanding of the verbiage being used and
the keyword terms. Currently, beyond international effort sin
English [i.e., Great Britain, Australia, India, Canada] we are now
offering Spanish SEO for Latin America.
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