Setting Goals
Search
Engine Promotion [SEP] is different from SEO or SEM efforts.
SEO efforts focus on making the web site 'optimized' for search
engines and usability. SEM focuses solely on
advertising. SEP is more comprehensive and focuses on the
various methods of promoting your web site.
As with everything, to be
successful with SEP you first must set your goals. What is it
that you want to accomplish on the Internet for your
organization? How soon? Based on the answer to some
basic questions, we will be able to help you identify your SEP
options and to what degree you should pursue them.
Basic SEP Options
There are many
promotional activities for your web presence - both online and
offline. However, your basic SEP options consist of online
efforts. Those efforts can include:
-
Paid Inclusion
-
Other Party Links
-
Organic Links
-
Press Releases
-
Articles
-
Other
Paid Inclusion
We define this term as a
paid listing of your web site, that is normally a one-time fee, but
never a PPC or CPM based fee. As such, Paid Inclusion to us
includes a wide number of web sites, including directories, that
will list your site for a fee. Depending on your needs and
timeline, this approach may yield very healthy benefits for your
organization.
Other Party Links
OPL are links that can be
obtained through effort, but do not necessarily cost an upfront
fee. We do not include purchased links [e.g., link farms] in
this equation. Instead, consider OPL as Non-Paid Inclusion
links. Similar to Paid Inclusion, depending on your goals and
timeline, an effort to obtain OPL links may have a very notable
impact on your web traffic.
Organic Links
Organic Links come in two
basic forms. First are the preferred type of links - those
links than other site grant you for having good content. Those
links normally grow slowly over time and are out of your and our
control. The second type of Organic Link is granted from a
Third Party web site after a request for link has been made.
If the content is clean and strong, a sustained effort to inform,
educate and therefore attract new links will have a lasting impact
on your web site popularity.
Press Releases
Online press releases can
offer you a significant way to gain more notice of your site and
inclusion into news outlets including those news outlets included in
the major search engines. We have professional copywriters
that can help design and write effective PR pieces that will help
you gain more and more traffic.
Articles
Our motto is Be Relevant™.
We chose this motto because that what it takes to be successful -
especially on the Internet. You must master and represent what
you are. What better method of telling your potential customer
you can solve his or her problem than to write articles explaining
your proficiency? There are a number of quality outlets for
articles on the Internet. Let us help you identify who and
where your expertise should be shown.
Other
Again, there a many
methods of promotion. There are perhaps too many to cover
quickly. However, we have developed, and are currently
developing more, certain methods of promotion we will not
divulge. We absolutely reject questionable practices know
often as 'Black Hat' techniques. We do offer, very original
and inventive methods of promoting your site that helps to set our
services apart from others. We just don't like to talk about
it.
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